Social Media Toolkit
We’re so glad you’re joining us for Alive Together: Uniting to Prevent Suicide, a 5K walk/run that brings people together to support suicide prevention, raise awareness and funds for the Didi Hirsch Suicide Prevention Center, and to remember those we’ve lost to suicide.
Whether you’re walking in memory, celebration, or support—thank you for showing up.
Social media is a powerful way to share your reason for participating and inspire others to join, donate, or show up in their own way.
Use the tools below to get started. You can post a photo, share your “why,” or simply repost content from our pages—every message helps share hope.
Available Assets
Event Post [2 Pages]
Contains event details, along with the Alive Together website. Great for Facebook or Instagram.
Instagram/Facebook Story
Containing event information or branded Alive Together templates that you can customize with your text, photos, or links to your fundraising page. Perfect for Facebook or Instagram.
Sizzle Reel
Short promotional video of Alive Together – perfect for Instagram or Facebook
Flyers
Shareable, ready-to-use graphics with key event details and the Alive Together website. Great for sharing via email or printing for in-person promotion. Available in English and Spanish.
Platform-by-platform Guide
All the ways you can spread the word:
- Quickest and easiest: Share the Alive Together event to your timeline or reshare one of our Alive Together posts. Consider adding a short caption about why this event matters to you.
- Download one of our assets from our social media toolkit on Dropbox to share to your Facebook feed. Once you download, you’ll create a post by adding a caption to “what’s on your mind” and including the photo(s) or video you selected.
- If you’ve participated in the past, share a photo from the previous year(s) you’ve participated. Or if you’re walking in memory of a loved one, as much as you feel comfortable sharing – tell us why it’s important to talk about suicide.
Steps to Share our Facebook Event Page:
- Visit our Facebook page
- Navigate to the Alive Together event
- Click “Going” or “Interested”
- Tap “Share” then “Share to Feed”
Quickest option: Reshare one of our posts
- Tap the icon below the post
- Choose “Add to Your Story”
- Tag us: @didi_hirsch
Option 2: Share a photo or story
- Personal connection is powerful. If this is not your first Alive Together, share a photo from the previous years you’ve been a part of the event! If you’re walking in memory of a loved one or a friend, share a photo of them and why talking about suicide is so important.
- Tag us: @didi_hirsch
Option 3: Download one of our assets from the social media toolkit
- Download one of our assets from our social media toolkit to share to your Instagram feed. Once you download, you’ll create a post by tapping the “+” button from the app homepage and selecting the photo(s) or video downloaded. Add a caption about why this event matters to you.
Sample Captions
For Individuals
Caption 1
Message: Suicide Statistic | Length: Medium | Tone: Impactful/Warm
Nearly 50,000 Americans die by suicide each year and that number is growing.
I’m proud to be part of Alive Together, a 5K walk/run and resource fair that unites people to raise awareness for suicide prevention. Funds from this event help the Didi Hirsch Suicide Prevention Center continue to provide life-affirming support and resources for those impacted by suicide.
Whether you’re walking, running, donating, or cheering from the sidelines, your support matters.
Join us at UCLA on Sunday, September 27. Together, we’re making every step count!
Learn more: [Link to Alive Together Website/donate]
Caption 2
Message: About Alive Together | Length: Medium | Tone: Informative and inspiring
I’m proud to be part of Alive Together, a 5K walk/run and resource fair that raises critical funds for the Didi Hirsch Suicide Prevention Center—the first and largest in the country.
This life-affirming event brings people together to raise awareness for suicide prevention, reduce stigma around mental health, and create space for healing. Whether you’re walking, running, donating, or cheering from the sidelines—your support matters.
Join us at UCLA on Sunday, September 27. Together, we’re making every step count toward healing and hope.
[link to register/donate/learn more]
Caption 3
Message: About Alive Together | Length: Short | Tone: Informative
I’m proud to join Alive Together: Uniting to Prevent Suicide, a 5K walk/run to support suicide prevention and raise funds for the Didi Hirsch Suicide Prevention Center. Together, we’re working to destigmatize suicide, one step at a time.
Join us at UCLA on Sunday, Sept 27: alivetogether.org
Caption 4
Message: To Share Your Why | Length: Short & Sweet | Tone: Warm and hopeful
I’m walking at Alive Together in honor of [Name/Reason]. Together, we’re stepping up to change the conversation around suicide.
Don’t lose hope! Learn more: alivetogether.org
Caption 5
Message: To Share Your Why | Length: Short & Sweet | Tone: Warm and hopeful
Every dollar raised for Alive Together helps support life-affirming services provided by Didi Hirsch and fight stigma around suicide.
Walk with us Sept 27: alivetogether.org
For Team Captains
Caption 1
Message: About Alive Together + Donation Ask | Length: Long | Tone: Hopeful
This year, I’m leading a team at Alive Together, a 5K walk/run and resource fair that raises funds for the Didi Hirsch Suicide Prevention Center. The unifying event brings our community together to reduce stigma, promote healing, and save lives.
It’s a day filled with purpose, connection, and hope—and I’d love for you to be part of it.
Join my team or support our efforts by donating. Let’s take this journey together, one step at a time.
UCLA | Sunday, September 27 [Link to join team or donate]
Caption 2
Message: Personal Story + Donation Ask | Length: Long | Tone: Informative and Authentic
Alive Together is more than a 5K—it’s a day of remembrance, connection, and action. I’m walking in honor of [name/reason/personal tie], and to raise funds for the Didi Hirsch Suicide Prevention Center—the first and largest in the nation.
This event is a space where those affected by suicide can gather, share stories, and heal. It’s about showing up for one another and reminding people they’re not alone.
If you can, please donate to support this vital cause or come walk alongside us at UCLA on Sunday, September 27. Together, we take one step at a time.
Donate here: [Individual or team fundraising page]
Caption 3
Message: For Team Leaders – Inviting Others | Length: To the point | Tone: Straight-forward
I’m leading a team at Alive Together—a 5K that supports suicide prevention and your support matters!
Join me or donate: [Link]
Best Practices to Keep in Mind
- Don’t post just once – consider sharing our content or posting at least once a week in the month leading up to our event!
- Don’t forget to include a link to the Alive Together website, (alivetogether.org) in your stories and in your posts. Or to your fundraising page!
- There’s power in connection – people love seeing different types of content including personal stories, images, and messages about why this cause is important to you.
- This is more than raising funds for a great cause, it’s about stepping up for suicide prevention. Be proud that you’re part of this important conversation.
Connect With Us
Follow along on our social media channels. All month long, we will be posting content related to this campaign that you can reshare!
Instagram: @didi_hirsch
Facebook: @didihirsch.org
YouTube: @didihirsch
TikTok: @didi_hirsch
To discuss collab opportunities, reach out to [email protected]
