Covering suicide and mental health with sensitivity and accuracy
Media has the power to shape public understanding and attitudes around suicide and mental health. Responsible reporting can reduce risk, combat stigma, and even save lives. These guidelines are designed to support journalists, editors, content creators, and storytellers in covering these topics with sensitivity, accuracy, and care.
Why responsible reporting matters
- Suicide Contagion Is Real: Over 100 global studies show that how suicide is reported can influence the likelihood of additional deaths.
- Media Coverage Has Impact: Frequency, duration, and prominence of suicide-related stories can elevate risk—but careful reporting can mitigate it.
- Reporting Shapes Perceptions: The way stories are framed helps educate the public, correct misinformation, and encourage help-seeking.
- Hopeful Messaging Works: Including recovery stories and support resources encourages people to seek help and feel less alone.
