Selena Gomez Has Rewritten the Script for Beauty Start-Ups

Allure / February 10, 2022

Founded alongside Gomez’s makeup brand was her nonprofit, the Rare Impact Fund. Rare Beauty donates 1 percent of all sales (yes, that’s gross, not net) to the fund, which is dedicated to breaking mental health stigmas and providing communities with resources.

In its first year, the Rare Impact Fund gave $1.2 million in grants to eight mental health and education-focused organizations, including the Yale Center for Emotional Intelligence and Didi Hirsch Mental Health Services. These groups provide services such as suicide prevention training and mentoring programs. “Helping young people gain access to mental health resources is exactly why we created the [fund],” says Gomez.

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